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Mass Comm Week 2007





Discover the past, present and future of mass communication Oct. 23-25. CNN International anchor Ralitsa Vassileva will headline Mass Communication Week. She will discuss her career and international news coverage at 2 p.m., Oct. 24 in Old Main 320.
 
Mass Comm Week will feature more than 50 industry experts and notable alumni covering a variety of issues, topics and trends in mass media. This year’s speakers will also include Austin radio personality Bobby Bones and Duff Stewart, recently named president of GSD&M Idea City. A complete schedule of speakers is below.
 
Tuesday, Oct. 23
9:30-10:45
OM 320:  Independent Video Production – Gary Boyer and Barbara Hendricks
OM 232:  Event Planning -- Keri Wootton
 
11:00-12:15
OM 320:  Online Journalism -- Angela Grant, San Antonio Express-News; Jorge Sanhueza-Lyon, Statesman
OM 201:  Mario Bosquez, former WCBS NYC anchor (author Chalupa Rules)
OM 234:  Corporate Social Responsibility – Thomas Graham, Weber Shandwick
 
12:30-1:45
OM 201:  Market Research: Going beyond surveys and focus groups -- Jamie Rhodes, Perceptive Sciences
OM 234:  Radio: Not Dead Yet - Why You Should Get a Job in Radio -- with Dave Davies, KSTX, NPR station San Antonio and Stewart Vanderwilt, KUT Austin
 
2:00-3:15
OM 320  How to Decide on Your Dream Career and Make it Happen Anywhere NOW -- Dee Covey, Grad Launch USA
OM 232:  "Water for Life: Media Communication on a Complex Issue" a discussion on environmental coverage in the media -- Asher Price, Austin American Statesman and Tom Harvey, Texas Parks and Wildlife
OM 234: Journalists Working with PR Folks -- Michael King, Austin Chronicle
 
3:30-4:45
OM 320:  Putting Bling Into Your Resume – Career Services
 
5:00-6:15
OM 232:  Graduate paper panel
 
5:30-8:00
OM 234: SPJ Film Festival: Control Room, a documentary on Iraq war
 
6:30-7:45
OM 230:  Being a Professional Copy Editor -- Guillermo Torres, San Antonio Express-News, sponsored by SPJ
 
 
Wednesday, Oct. 24
9:30-10:45
OM 320:  Social media – Rachel Brush, Pluck
OM 234:  Entertainment writing -- Gilbert Garcia, San Antonio Current; Hector Saldana, SA Express-News; Dave Glessner, Free-lancer
OM 232:  The role of commentators in the media -- John Kelso, Austin American Statesman
 
11:00-12:15
OM 320:  Next generation Hispanic media -- Latinitas, Chica girl Web zine, and ConexionSA.
OM 234:  Interactive Advertising -- CJ Romberger, Wildwood Interactive
 
12:30-1:45
OM 201:  Work Lessons 101: What I didn't learn in college (recent alum panel) -- Nikki Linzey, Kelly Garrott
OM 232:  Grad school panel
 
2:00-3:15
OM 320:  Ralitsa Vassileva, anchor, CNN International


 
3:30-4:45
OM 320:  Morning Radio -- Bobby Bones
OM 234:  Networking – Career Services
ALK 250 -- Billy Calzada, San Antonio Express News

5:00-6:15
OM 238:  University Media Relations -- T. Cay Rowe and Mark Hendricks
 
6:30
OM 234:  Covering War -- Keith Kay, a cameraman for CBS News, covered conflicts from Vietnam to the Gulf War, sponsored by SPJ
OM 320:  Graduate program anniversary celebration
 
7:30
OM 234:  Student journalists discuss life in a refugee camp, sponsored by SPJ
 
 
Thursday, Oct. 25
9:30-10:45
OM 320:  Duff Stewart, GSD&M Idea City
OM 232: Sports journalism -- Chuck Miketinac, KABB
 
11:00-12:15
OM 320:  Alumni panel, Advertising & Public Relations: Terri Waggoner, Round Rock Parks and Rec; Katie Cook, Austin Convention & Visitors Bureau; Meghan Butler, GCI Group & Michelle Mosmeyer, Dell
OM 201:  Alumni panel, Electronic Media: Daniel Ashcraft, San Antonio Spurs; Melissa McGuire, KVUE; Melissa Korpi, KXAN
OM 234:  Alumni Panel, Print: Ken Whalen, exec. VP of TDNA, and Laura Jesse, San Antonio Express-News city hall reporter.
OM 232:  Rising Star of Texas State - student panel for high school students.
 
12:30-1:45
OM 234:  PR Trends: How to incorporate blogs, wikis and social media into your campaign -- Nettie Hartsock
OM 201:  Making a career of freelance writing & editing -- David Earthman and Elaine Tankard
 
2:00-3:15
OM 320:  Sports PR – Mike Berry, Austin Toros
OM 234:  Hispanic advertising -- Ruby Rizo, Bromley 
3:30-4:45
OM 320:  Beyond Facebook: Your professional image at work – Career Services
 
5:30-8:00
OM 234:  SPJ Film Festival: A Mighty Heart, the story of Wall Street Journal reporter Daniel Pearl