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El Centro

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El Centro/The Center

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To get more involved with El Centro, come to our meetings every Tuesday at 4 p.m. in ASBN room 350. Whether you're a returning student or a freshman, students of all levels and majors are welcome.


Come learn about our upcoming events! 

News and Updates:

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The Southwest through Images

A three-day documentary festival slated three Thursdays in OctoberРthe 3rd, 10th and 24th,  will share the vital experiences of the people who live or have lived in the Southwest region of Texas. The documentary festival is an excellent opportunity for all students and members of the community to witness the experiences captured in images...

SJMC welcomes Dr. Becerra as Interim Director of CSLMM

We would like to welcome Dr. Enrique P. Becerra as Interim Director of the Center for the Study of Latino Media and Markets (El Centro) in the School of Journalism and Mass Communication. Dr. Becerra is an Associate Professor of Marketing at McCoy College of Business Administration. CSLMM Founding Director Dr. Federico Subervi is on […]

SJMC alumna writes article on Latino spending

We’d like to give a shout-out to Karen Garza, a fomer SJMC student and member of El Centro’s Center for the Study of Latino Media & Markets, for her recent article published on HispanicAd.com. Karen is now working toward her MA at Florida State University. Congrats, Karen!Read more

Mexican-American Music History 3368L taught by Dr. Michael Miller 

History 3368L is a cultural history of Mexican American music in the Southwest. The class will be constructed around listening, viewing, reading and research. Connecting material will include music, film, guest performers and lectures. As the class unfolds we will also probe issues related to the historical, cultural and political development of the region. 

You can download the PDF with the full course description below.