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El Centro Staff

Subervi

Director, Dr. Federico Subervi

Federico Subervi is a Professor at the School of Journalism & Mass Communication at Texas State University. He has been teaching at the college level since 1982. He grew up in Puerto Rico and earned a BA in Social Sciences and MA in Journalism at the University of Puerto Rico; his Ph.D. is from the University of Wisconsin. Since the early 1980s, he has been teaching, conducting research and publishing about Latinos and media issues. He is the author and editor of the book The Mass Media and Latino Politics: Studies of Media Content, Campaign Strategies, and Survey Research: 1984-2004. (2008), and is working on his next book on this subject.

Dr. Subervi is the Principal Investigator of a national survey of the working conditions, professional challenges, and development goals of Latino journalists. In 2010, he authored a report entitled “An Achilles Heel in Emergency Communications: The Deplorable Policies and Practices Pertaining to Non-English Speaking Populations.” Dr. Subervi has held academic appointments at the University of California-Santa Barbara, and the University of Texas at Austin (where he was also the Graduate Advisor for the Department of Radio-TV-Film). He has been UNESCO professor at the Universidade Metodista de São Paulo, and visiting professor at Zeppelin University in Friedrichshafen, Germany, the Universidad Diego Portales in Santiago, Chile, and the University of Amsterdam.
chapa

Assistant Director, Dr. Sindy Chapa

Dr. Sindy Chapa has a Ph.D. in International Business and a Master in Business Administration -with a concentration in Marketing. She has taught marketing courses for 10 years in the United States, Mexico and Chile. Her research focuses on the effect of advertising strategies on Latino consumer. In 2008, Dr. Chapa joined Texas State University with the purpose of creating the Center for the Study of Latino Media and Markets. Since then, Dr. Chapa, an Assistant Professor, is the current Associate Director of the Center at the School of Journalism and Mass Communication at Texas State University-San Marcos.

As an active faculty researcher at the Center, Dr. Chapa conducts cross-cultural studies related to advertising, and Latino consumer behavior. Dr. Chapa’s interest in cross-cultural and Latino- oriented research has grown out of her experience in Mexico, China, Cuba, Peru and Chile where she has conducted several studies on consumer decision-making and advertising. Dr. Chapa has articles forthcoming and has published in the International Journal of Advertising, International Business & Economics Research, Journal of Marketing Communication, Journal of Spanish Language Media, Journal of Consumer Behavior, Journal of Multidisciplinary Business Review, Journal of Current Issues and Research in Advertising, Consumption, Markets and Culture: Resonant Representations, International Journal of Business Disciplines, and the Journal of International Consumer Marketing. She has presented research at numerous conferences, including the American Marketing Association, World Marketing Conference, the Academy of Marketing Science and the Association for Consumer Research.
As a professor, she has been selected this year as “Favorite Professor” by the Alpha Chi National College Honor Society. In addition, her dedication to the graduate students has been quite evident. Until this day, 9 graduate students’ projects mentored by Dr. Chapa have been presented in national and international conferences. Dr. Chapa teaches Research Methods, International Advertising, Music Marketing and Media: with emphasis in the Latino market, Promotional Strategy and Marketing Management.
Dr. Chapa received the “2011-2012 Presidential Excellence Award in Service” in the junior faculty category at Texas State University. She served as an active service leader by organizing the Spanish International Documentary Festival Puntos de Vista 2010 and 2011;co-chairing the Latinos a Salvo Forum on Emergency communication pertaining to non-English-speaking populations, and the International Conference of the State of the Spanish-language Media. Dr. Chapa is also a member of the American Marketing Association, Society for Marketing Advances and Association for Consumer Research. She also serves on the editorial review board for the Journal of Spanish Language Media.
Olga

PR Director, Olga Mayoral Wilson, APR

Olga Mayoral Wilson, APR, teaches Public Relations as an adjunct lecturer, at the School of Journalism and Mass Communication, and volunteers as the Public Relations Director at The Center, since 2009.  Mayoral Wilson is APR, Accredited in Public Relations by the Universal Accreditation Board of the Public Relations Society of America, and holds a Public Relations Professional License (Licensing #191-Puerto Rico, 10/10).

Former communication advisor to CEOs at the “C” suite of major Fortune 500 corporations, Mayoral-Wilson brings diverse professional, academic and mentoring experience that extends from the Pacific in the State of Hawaii to the U.S., in Washington, D.C., and Virginia, and to Puerto Rico in the Caribbean. She holds a M.A. in International Studies from Old Dominion University, VA, and a B.A., English and French Literature, from the Pontifical Catholic University of Puerto Rico.  In 2007, she received the “PR Professional of the Year” Award conferred by the Puerto Rico Public Relations Association (ARPPR) and in 2004, the “Francisco ‘Paco’ Oller Creativity in Public Relations Award” by the ARPPR while at Banco Popular de Puerto Rico, as Public Relations & Communications Division Senior VP. 

Joe

Assistant Manager, Joe Vasquez

I am a graduate student at Texas State University majoring in Journalism and Mass Communication. I am currently a teacher assistant for Dr. Subervi and a volunteer for El Centro. I enjoy researching social media and Latino oriented studies. Upon graduating, I plan to pursue a career in public relations. 

katie

Teaching Assistant, Katie Pengra

Katie Pengra is the teaching assistant for Dr. Sindy Chapa and is a first year New Media Journalism graduate student at Texas State University. 

marcus

Public Relations Assistant, Marcus Avila

I am a junior at Texas State University, majoring in International Business, with a minor in Fashion Merchandising,  while completing my certificate in the Latin American Business program. I am the event coordinator for Texas State's FashioNation. An organization that dedicates itself to bringing together students with an interest in the fashion industry, to share ideas, and produce fashion shows. I enjoy the fashion industry, the Latin American world, innovative ideas, political science, and learning new languages like Portuguese. When I graduate I hope to work abroad in Mexico or Brazil  for Conde Nast, or a for a fashion company such as Zara's in Spain. One day I hope to do what Angelica Cheung has done for China.

karen

Public Relations Assistant, Karen Garza

I am a Junior at Texas State University majoring in Public Relations, with a minor in International Studies. I am currently an intern at El Centro where I focus on Public Relations. I am also involved in Public Relations Student Society of America, Catholic Student Organization, and Mu Epsilon Theta. After graduation, I plan on pursuing a career in Latino Communications.

selinda

Research Planning Officer, Selinda Sanchez

I am a Junior at Texas State University majoring in Public Relations and minoring in Spanish and hoping to graduate in December. I have been interning at El Centro for two semesters now. I assist with any Public Relations oriented work here at El Centro. Helping in organizing events is my specialty.

emma

Research Analyst, Emma Petty

I am a senior at Texas State University with a double major in Public Relations and French. I am currently doing an independent study with El Centro doing research and promotional efforts for various activities and events. I plan on traveling to Rennes and Paris, France this summer to satisfy my major in French. Upon graduation, I hope to find a career that can allow me to implement my language studies as well as my work with different cultures.

Karen

Newsletter Manager, Karen Buenrostro

I am double majoring in Electronic Media and Spanish at Texas State University. I am currently interning at El Centro as news editor  and social media translator .  I am a part of La Bella Vida.Upon graduation I would like to work for Primer Impacto, and continue to  help further research the impact of Latinos in the current media.

vinicio

Spanish Newsletter Editor/Correspondent, Vinicio Sinta

I am an exchange graduate student from Tecnológico de Monterrey (Mexico) attending Texas State University on the Spring 2012 semester. In addition to assisting Dr. Subervi in a variety of research projects, I volunteer at El Centro providing help with assorted Spanish writing/editing and translation tasks. My research interests revolve around Latino news media coverage of U.S. public issues and international affairs.

megan

English Newsletter Editor, Megan Kilgore

I am a graduate student at Texas State University working toward a Master of Arts in Mass Communication. As Dr. Sindy Chapa’s research assistant, I am assisting with a study of the impact of advertising appeals on adolescents. I am also a graduate instructional assistant in the School of Journalism and Mass Communication.

catherine

Video Production Editor, Catherine Arriaza-Ortiz

I am 19 years old, born in Newark, New Jersey. I am a junior at Texas State University-San Marcos studying public relations. I am treasurer of Hermandad de Sigma Iota Alpha Inc. Alpha Upsilon Chapter. This year I have received scholarships for academic excellence which include: Gloria Campos Brown Scholarship, William Randolph Hearst Scholarship, MG James Ursano Scholarship, TADC Urban Scholarship and the Hispanic Scholarship Consortium Scholarship.   

alan

Video Production Editor, Alan Garcia

I'm an Electronic Media and Anthropology double major, also a Video Production intern; shooting and editing video for El Centro. I am the program producer for The Local Show on 89.9 KTSW broadcast in San Marcos, complying the diverse sounds of new and classic local musicians in Central Texas and all around the state.. Born and raised in Austin, Texas to parents who immigrated to the U.S. from Mexico City, I've grown up in a unique cross cultural environment as a Mexican-American. The Hispanic experience in America has influenced my decisions on where to point my camera lens. I plan on being involved in documentary film making in the future, with an emphasis on the spread of Hispanic culture in Texas and throughout the United States.

ryan

Advertising Designer, Ryan Tyson

I am a senior at Texas State majoring in Advertising with a minor in Business Administration. I am an Advertising Intern here at El Centro as well as an alumni adviser to surrounding Sigma Pi Fraternity Chapters. After I Graduate I hope to find an advertising firm that fits my personality and hopefully one day be a creative director.

nicole

Advertising Designer, Nicole Curra

I am a Junior at Texas State University pursuing a degree in Advertising with a minor in English. I am an Advertising intern here at El Centro as well as a promotions assistant for KTSW. After I graduate, I plan to travel and pursue a career in Advertising with a focus in Latino markets.  

staci

Social Media Coordinator, Staci De Leon

Staci De Leon is the Social Media Coordinator at El Centro. She is devoted to increasing the awareness of El Centro and promoting the events and research they have to offer. She is a senior majoring in Public Relations and minoring in Communication Studies. 

emilia

Website Coordinator, Ana E. Rodriguez

I seek a governmental position in which I can apply my services as a public relations practitioner with a focus in international studies. My goal is to become a liaison between the United States and Latin American countries by linking and facilitating relationships among nations. I like to see myself as a future leader in communications for an International Organization.  

graciela

Sponsorship and Business Development Volunteer, Graciela Sandoval

As a Geography doctoral student at Texas State University, she is currently working on the Texas Crime Atlas and teaches fitness classes in her spare time. She was named a "Rising Star of Texas" in 2011 and was featured on Texas State University's homepage along with her loyal running companion Naya. Graciela Sandoval is the Marketing Chair for YPC, which is the perfect fit for someone who has made health and wellness her passion. For over eight years she worked at UCLA and Texas State University in Campus Recreation marketing to promote a healthy lifestyle to students.