Friday, November 5, 2010
Registration and continental breakfast
8:00-9:00 AM
LBJ:Ballroom
Welcome & review of goals of the Forum
9:00-9:30 AM
LBJ:Ballroom
M C: Karla Leal, Anchor, Telemundo-Austin, TX.
Session 1
9:30-10:30 AM
LBJ:Ballroom
An executive summary of report “An Achilles Heel in Emergency Communications: The Deplorable Policies and Practices Pertaining to Non-English Speaking Populations,”
by Dr. Federico Subervi, Director of the Center for the Study of Latino Media and Markets, Texas State University
Discussant : Joe Arellano
Meteorologist, National Weather Service
Austin/San Antonio
Followed by brief Q & A
Break
10:30-10:45 AM
Session 2
10:45 AM-Noon
LBJ:Ballroom
New frontiers in the improvement
of emergency communication strategies and
practices in multicultural settings
Topics:
“Preparing Journalists for Covering Emergencies and Disasters,” by Dr. Manuel Chávez,
College of Communication Arts & Sciences,
Michigan State University.
“Government Communicating with the Governed—Why Ethnic Media’s Role is Key,” by Sandy Close,
Executive Director, New America Media.
“Social & Mobil Technologies in Multicultural Settings,” by Margarita Quihuis, Researcher, Stanford University Persuasive Technology Lab
Session 3 during Lunch
12:00-1:00 PM
(Piano music by Morris Nelm)
LBJ 3.15
Multilingual Emergency Alert Announcements:
Advancements and Pending Challenges,
Keynote by Francisco Montero, Co-Managing Partner, Fletcher, Heald & Hildreth, P.L.C.
Session 4
1:15-2:30 PM
Breakout Panels
What can/should the respective stakeholders
do on their own?
LBJ 3.5
4.1 Representatives of government emergency agencies/ offices and first responder organizations
Moderator: Dr. Gigi Taylor, Research Consultant
LBJ 3.6
4.2 Spanish-language radio and TV managers and journalists
Moderator: Diego Muñoz, Retired Radio & TV Journalist
LBJ 3.7
4.3 Latino-oriented print media editors and journalists
Moderator: Alfredo Santos, La Voz newspapers
LBJ 3.8
4.4 Insurance company agents, officers.
Moderator: Robert Hill, MA, Consultant
LBJ 3.9
4.5 Elected officials and community leaders
Moderator: Prof. Gilbert Martínez, School of Journalism & Mass Communication, Texas State University
LBJ 3.10
4.6 Social media groups
Moderator: Juan Tornoe, CMA & Partner,
Cultural Strategies
Break
3:45:4:00 PM
Session 5
2:45-3:45 PM
Breakout Panels
What can/should be done by the “others”?
LBJ 3.5
5.1 Representatives of government emergency agencies/ offices and first responder organizations
Moderator: Dr. Gigi Taylor, Research Consultant
LBJ 3.6
5.2 Spanish-language radio and TV managers and journalists
Moderator: Diego Muñoz, Retired Radio & TV Journalist
LBJ 3.7
5.3 Latino-oriented print media editors and journalists
Moderator: Alfredo Santos, La Voz newspapers
LBJ 3.8
5.4 Insurance company agents, officers.
Moderator: Robert Hill, MA, Consultant
LBJ 3.9
5.5 Elected officials and community leaders
Moderator: Prof. Gilbert Martínez, School of Journalism & Mass Communication, Texas State University
LBJ 3.10
5.6 Social media groups
Moderator: Juan Tornoe, CMA & Partner,
Cultural Strategies
Break
3:45:4:00 PM
Wrap-ups
4:00-5:00 PM
LBJ:Ballroom
Reports from group discussions & planning for improving emergency communications.
Evaluations
Adjourn
5:00 PM
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