This conference discusses research and other issues at the forefront of Spanish-language and Latino-oriented media studies. Opportunities for this academic conference include:

• Networking with professionals and academics involved in Spanish-language and Latino-oriented media
• Gaining knowledge in cutting–edge Spanish and Latino Media research
• Enjoying the many attractions of the Texas Hill Country

Below is a description of sessions from the 2009 international conference held at Texas State. Use this a guide to possible topics that will be presented at the 2013 conference.


Session 1.0: Celebrating 200th Anniversary of the Spanish-Language Press in the United States

• Los Periodiqueros (The Hispanic Journalists): More Than 200 Years of Spanish-language influence in U.S. Media

Session 2.0: Assesing the State of Spanish-Language Media

• The State of Spanish Language Media

Session 3.1: Emergency and Disaster Communication

• Spanish Language Media and the Emergency Alert System: An Examination of What is Being Done to Alert the Non-English Speaking Public
• Critical Role of Spanish Language Media and Public Service Announcements: The 2-1-1 Program in Building Disaster Resilient Communities

Session 3.2: Social & Political Confrontations

• Why we keep Objectivity Locked in the Closet
• Venezuelan Media and President Chávez: A Shaky Relationship
• Surgimiento y Evolución Reciente de los Medios Dirigidos a Inmigrantes en Madrid
• Central American Media: Testing the Effects of Social Context

Session 3.3: Challenges and Opportunities in Advertising

• Evolving to a Model for Dynamic Marketing Balance: A Managerial Tool for Optimizing Advertising Budgets
• The Interaction of "the Old" and "the New" in Advertising Media Markets

Session 4.0: Telecommunication Challenges & Opportunities Facing Latinos in the 21st Century

• Latinos, the Public Interest, and Telecommunications, En la Madrugada de la Edad de Información

Session 5.1: Latinos in U.S. Public Radio: History, Current Status & Future

• A testimony to incorporate stimulating news programs from Latino perspective at National Public Radio

Session 5.2: La Televisión en Español

• Construcción del Espacio Social Transnacional a Través de la Televisión. Multimedios Televisión en EEUU: La Conexión Houston, TX-Monterrey, México
• The unexplored site of distribution and challenges of building a national television network within the U.S. Latino field: the case of Azteca America

Session 6.1: Elecciones Políticas en México y España

• Los Medios De Comunicación En Los Procesos Electorales
• Las Publicaciones Semanales Dirigidas a los Inmigrantes Latinoamericanos en España: Análisis de la Funcionalidad de Estos Medios en las Elecciones Generales de España en Marzo de 2008

Session 6.2: Young Latinos Use of Mobile Phones for Video Content: A Cross-Cultural Study Comparing Argentina, Chile, Colombia, Mexico, the United States, and Uruguay

• Young Latinos Use of Mobile Phones for Video Content: A Cross-Cultural Study Comparing Argentina, Chile, Colombia, Mexico, the United States, and Uruguay

Session 7.1: Structuring Latino Social Mobility Through Education, Media & ICT Use

Session 7.2: Hispanic Cultural Themes & Marketing Insights From Popular Latin Music

Session 8.1: Media Ownership in Latin America

• Broadcast ownership policy and public interest post-1996 in Puerto Rico
• Poder monopólico y comunicación mediática en el México actual

Session 8.2: The Effects of Latino-Targeted Ads

• Lingüística y publicidad: Mundos convergentes

Session 8.3: Telenovelas

• Sexual Health on Fire: Sex, Gender and Cultural Values in hit Telenovelas-Soap Operas
• From Telenovelas to WebNovelas: On cross-platform distribution

Session 9.1: Media & Latino Political in the U.S.

• “A su lado”: Spanish-language Media and Latino/a Political Participation

Session 9.2: Media Uses

• Audiencias audiovisuales juveniles en Colombia: Nuevos Consumos, Nuevas Expectativas

Session 9.3: Appearance Perceptions and Stereotypes

• Condicionantes culturales, icónicos y lingüísticos en la publicidad en español en Estados Unidos
• Body and Appearance Perceptions of Latino Youth in South Texas

The first international conference Assessing the State of Spanish-Language and Latino-oriented Media was held in 2007 at the University of North Texas under the direction of Dr. Alan Albarran,director of the Center for Spanish-language Media. The conference scheduled for February 2013, will be the fourth year of the event and Texas State University's second year time as a host. The 2009 conference held at Texas State and the upcoming conference are organized by Dr. Federico Subervi, Professor and Director of the Center for the Study of Latino Media & Markets.

If you have any general questions or would like to get in touch with event organizers feel free to contact:
 

Dr. Federico Subervi

Professor & Director 

subervi@txstate.edu

Academic Office: (512) 245-5267

Home Office: (512) 250-0487 

Dr. Sindy Chapa

Assistant Prof. & Associate Director

sc47@txstate.edu

(512) 245-3412

This conference is an opportunity for media professionals and academics to network and engage in a community with diverse backgrounds and like-minded interests. In the past, the success of the conference depended on the help of volunteers and sponsors. The 2013 international conference is no exception. If you would like more information on how you can help, please contact:

Dr. Sindy Chapa

Assistant Prof. & Associate Director

sc47@txstate.edu

(512) 245-3412

The international conference Assessing The State of Spanish-Language Latino-Oriented Media will be held at Texas State University in the LBJ Conference Center on February 21-23, 2013.

Map

Directions from IH 35 to the LBJ Student Center and Visitor Center

From IH 35 in San Marcos Texas:

• Take exit 206-Aquarena Springs Drive/Loop 82
  • if exiting IH 35 from the south / San Antonio, turn left onto Aquarena Springs Drive
  • if exiting IH 35 from the north / Austin, turn right onto Aquarena Springs Drive
• Proceed on Aquarena Springs Drive ~1.5 miles to Sessom Drive
  • you will cross over railroad tracks,
  • pass Bobcat Stadium (make sure you're in the right-hand lane)
  • and cross over the San Marcos River
  • Sessom Drive is located immediately passed the San Marcos River 
    
• Turn Right onto Sessom Drive and proceed ~1 mile (up the hill) to Comanche Street
• Trun left onto Comanche Street and go one block to Student Center Drive
• Turn left onto Student Center Drive and go one block to Gaillardia Street
• Turn right onto Gaillardia Street and take the second entrance into the LBJ Parking Garage
  • The Texas State Visitors Center is the first office on the right inside the LBJ Student Center
  • Parking rates apply