Texas State University School of Mass Communications and Journalism welcomes you to the Advertising Sequence home page. The Advertising sequence believes that students deserve an education which prepares them to work in the exciting world of an advertising agency or in-house client agency.
Our faculty is dedicated to providing our students with real world, project-based instruction. The courses offered in the Advertising sequence are taught by a team of instructors who not only have the academic credentials to lead our students through the degree process, they also have the professional background to set our students up for success in the “real world” of advertising.
As one of the fastest growing industries in the country, Advertising degrees are becoming more valuable each day. We at Texas State know that it’s not just the degree, it’s the skills that accompany the degree that matter. Our professional instructors have ties to the industry who they call upon on a daily basis. These ties allow our faculty to expose students to the latest in research, media, strategy and creativity. Students are also expected to present their ideas to these industry leaders. The experience of presenting in an actual agency to industry professionals is invaluable in developing the skills, confidence and knowledge needed to succeed in this highly competitive industry.
To further our students’ real world experience we participate each year in the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC). We are consistent winners of various categories including, The National Champions. The NSAC competition allows our students to compete against the best of the best university advertising programs. Time and again we’ve proven that we are among the top in the country.
The advertising program features experience in all facets of advertising. Course work includes:
- Copy/layout and design
- Research strategy and account planning
- Media planning, strategy and research
- Account service
- Digital strategy and execution
A degree in Advertising from the School of Journalism and Mass Communication has allowed our students to gain employment at some of the largest and most well respected advertising agencies in the country.
This site will tell you more about the courses we offer, our Professors and what it takes to be one of the Advertising stars of tomorrow.
For a full list of courses and requirements for our Advertising program, view the Course Catalog for:
- Bachelor of Science (B.S.) Major in Advertising and Mass Communication - 120 semester hours
- Bachelor of Science (B.S.) Major in Advertising and Mass Communication (Digital Media Concentration) - 120 semester hours
- Bachelor of Science (B.S.) Major in Advertising and Mass Communication (Multimedia Production Concentration) - 120 semester hours
Internships & Campus Media:
Advertising majors are encouraged to seek internships but are not required to do so. The school’s internship coordinator maintains relationships with employers offering internships and provides guidance in seeking internships.
Campus media outlets also provide valuable practical experience. Students may work at campus media outlets The University Star and KTSW-89.9 FM radio on a volunteer basis, for course credit or as a student media employee.