The digital media landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue. New devices are changing the location of content consumption and creation in our highly visual, always-on, always-connected world.
The Digital Media Innovation and Mass Communication (DMI) major immerses students in the breadth of digital knowledge to prepare them for new and emerging media roles to support this environment. These positions are currently in high demand and provide opportunities for those who demonstrate a hybrid of strong communication skills and advanced technology savvy. The emphasis of the major will be on strategic and problem-solving skills that will serve graduates throughout their digital media careers.
All undergraduate students in the School of Journalism and Mass Communication, regardless of their majors, must take MC 1301-Introduction to Mass Communication, MC 1313-Writing for the Mass Media, MC 4301-Media Law and Ethics and MC 4381-Fundamentals of Digital and Online Media.
To earn a BS in Digital Media Innovation, students must also earn 15 hours within the sequence by taking the following courses:
Required Courses (9 hours):
Students must also take:
12 advanced hours (4 courses) in any area of Mass Communication
1 hour from: MC 2111 (Media Practicum) or MC 4130 (internship) or any MC 1100 special topics course
Total: 40 hours (12+15+12+1)
The Digital Media Innovation major provides the highest level of digital media immersion in our program. Students are exposed to digital skills and concepts that will qualify them for a range of careers across the communication spectrum, as well as new positions in emerging digital markets. They will be prepared to effectively launch and collaborate on digital projects. Students can work in digital media positions in traditional media companies, apply communication skills in careers at technology companies and launch or work in a media startup. Careers include:
Professor and Director, Media Innovation Lab