Digital Media Innovation

New Degree Fall 2016 - Digital Media Innovation

Shaping the Future of Communication

(Pending final approval of the Texas Higher Education Coordinating Board)
The digital media landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue. New devices are changing the location of content consumption and creation in our highly visual, always-on, always-connected world.

The Digital Media Innovation and Mass Communication (DMI) major immerses students in the breadth of digital knowledge to prepare them for new and emerging media roles to support this environment. These positions are currently in high demand and provide opportunities for those who demonstrate a hybrid of strong communication skills and advanced technology savvy. The emphasis of the major will be on strategic and problem-solving skills that will serve graduates throughout their digital media careers.


Required Courses

Coming Soon!


Careers in Digital Media Innovation

The Digital Media Innovation major provides the highest level of digital media immersion in our program. Students are exposed to digital skills and concepts that will qualify them for a range of careers across the communication spectrum, as well as new positions in emerging digital markets. They will be prepared to effectively launch and collaborate on digital projects. Students can work in digital media positions in traditional media companies, apply communication skills in careers at technology companies and launch or work in a media startup. Careers include:

  • News Application Developer
  • Data Journalist
  • Digital Strategist
  • Social Media Editor
  • Community Engagement Manager
  • Digital Product Manager
  • Data Analyst
  • Multimedia Experience Developer
  • Web Producer
  • Web Designer
  • Web Developer
  • Mobile Application Developer


Digital Media Innovation Faculty

Cindy Royal,
Professor and Sequence Coordinator
Dale Blasingame,
Kelly Kaufhold,
Assistant Professor
Jon Zmikly,
Senior Lecturer