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Electronic Media

Studies in Electronic Media

Electronic Media Links

- KTSW Radio | KTSW Facebook
- Bobcat Update | Bobcat Update Facebook
- Texas State Broadcasting Society Facebook

The world is connected electronically. Millions of messages are transmitted and received constantly, providing a flow of information and entertainment via radio, television, cable, satellite and broadband. Guiding students to craft their messages for an audience is our mission in the SJMC Electronic Media Sequence. Faculty bring to the classroom not only strong academic credentials but also many years of experience as professional communicators.

Working in electronic media is a hands-on experience. Often it’s live. It’s now. Students put into practice what they learn, and they instantly see the results of their efforts. KTSW-FM gives students an opportunity to be on-air hosts and to serve in management positions. Bobcat Update is a live television news program requiring writing, videography and editing skills. All students in the Electronic Media Sequence assemble a portfolio that consists of solid writing as well as audio and video samples. Graduates can enter the work world as reporters, producers and behind-the-scenes decision makers, just to name a few of the many options available.

Among the alumni are news directors, a BET network vice president, a CNN correspondent, radio program directors, the Spurs video production crew, talk show hosts, web editors, news anchors and reporters. Other former students have joined the ranks of the corporate world, earned law degrees or become educators.

If you’re a fan of ESPN or Netflix, if you watch your favorite shows on TV or a tablet, if you want a career telling stories using audio or video, then the SJMC Electronic Media Sequence can offer you insights on what makes it all possible.


Required Courses:

All undergraduate students in the School of Journalism and Mass Communication, regardless of their majors, must take MC 1301-Introduction to Mass Communication, MC 1313-Writing for the Mass Media, MC 4301-Media Law and Ethics and MC 4381-Fundamentals of Digital and Online Media.

To earn a BS in Electronic Media, students must also earn 15 hours within the sequence by choosing courses from among the following:

  • MC 3306 - Writing for Electronic Media
  • Either MC 3311 - Video Production or MC 4356I - Visual Storytelling
  • MC 3312 - Television News
  • MC 3394 - Management of Electronic Media
  • Either MC 4357 (Sports as News), MC 3307 (Audio Production), MC 3375 (Programming the Electronic Media) or MC 4330 (Internship)

Also, students are expected to take:
12 advanced hours (4 courses) in any area of Mass Communication, and
1 hour from: MC 2111 (Media Practicum) or MC 4130 (internship) or any MC 1100 special topics course

Total: 40 hours (12+15+12+1)


Course Catalog

For a full list of courses and requirements for our Electronic Media program, view the Course Catalog for:


Internships & Campus Media:

Electronic Media majors are encouraged to seek internships but are not required to do so. The school’s internship coordinator maintains relationships with employers offering internships and provides guidance in seeking internships.

Campus media outlets also provide valuable practical experience. Students may work at campus media outlets The University Star and KTSW-89.9 FM radio on a volunteer basis, for course credit or as a student media employee.


Careers in Electronic Media:

A Mass Communication major lays the groundwork for understanding the foundations and major principles of mass media and can lead to a mass media career and beyond. Students apply basic concepts learned in the major to any communication path they follow. If you are pursuing a career in a traditional media field such as advertising, public relations, or journalism, you can apply your understanding of media learned in the sequence to a wide range of work. Students have launched careers as free-lance videographers, musicians, wedding planners, doctors, designers, information specialists, research analysts, writers, editors, community affairs, as leaders in the non-profit sector, and in corporate and institutional media (producing visual, audio, written, and multimedia materials for training and instruction, internal and external communications, sales, and public relations). Other careers include:

  • Assignment Editor
  • Broadcast Technician
  • Critic
  • Director
  • Disc Jockey
  • Editor
  • Engineer
  • Film Editor
  • Floor Manager
  • Lighting Director
  • News Director
  • Newscaster
  • Producer
  • Production Design
  • Production Management
  • Program Director
  • Scriptwriter
  • Sound Mixer
  • Sports Director
  • Station Manager


Electronic Media Faculty:

Tim England
Associate Professor and Sequence Coordinator
Larry Carlson,
Senior Lecturer
Laurie Fluker,
Associate Professor
Ray Niekamp,
Associate Professor
Dan Schumacher,
Senior Lecturer