Students joining the program in Fall 2007 may choose to opt for either strategic communication or new media concentrations.
Strategic Communication
Take at least one the following courses:
(1) MC5308--Seminar in Ad & PR Issues
(2) MC5304NInternational Ad and PR Issues
(3) MC5304Q--Strategic Communication Campaigns (Prerequisite˜MC5308)
In addition take at least one of the following courses:
(1) MC5314--Strategies in Media Management
(2) MC5315--Creative Problem Solving
(3) MC5304P--Media Writing (Print or PR emphasis)
New Media
Take at least three of the following course:
(1) Seminar in New Media Issues
(2) Internet and Mass Media
(3) Multimedia Design and Production
(4) Media Writing (Web emphasis)
• Students may declare one or the other concentration but not both.
• Students do not have to declare a concentration if they do not wish to.
• Some courses are not offered each semester.
• Some courses may also be offered at the Round Rock campus.
• Students must plan their program in consultation with the Graduate Adviser.