---

Students joining the program in Fall 2007 may choose to opt for either strategic communication or new media concentrations.
Strategic Communication

Take at least one the following courses:
(1) MC5308--Seminar in Ad & PR Issues
(2) MC5304NInternational Ad and PR Issues
(3) MC5304Q--Strategic Communication Campaigns (Prerequisite˜MC5308)

In addition take at least one of the following courses:
 (1) MC5314--Strategies in Media Management
(2) MC5315--Creative Problem Solving
(3) MC5304P--Media Writing (Print or PR emphasis)


New Media

Take at least three of the following course:
(1) Seminar in New Media Issues
(2) Internet and Mass Media
(3) Multimedia Design and Production
(4) Media Writing (Web emphasis)


•    Students may declare one or the other concentration but not both.
•    Students do not have to declare a concentration if they do not wish to.
•    Some courses are not offered each semester.
•    Some courses may also be offered at the Round Rock campus.
•    Students must plan their program in consultation with the Graduate Adviser.