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Welcome to the Texas State University School of Journalism and Mass Communication (SJMC) Public Relations sequence. This program is designed to ensure our graduates understand and can thrive in the ever-changing, globalized communication environment. Faculty challenge PR students to understand strategic communication, research, critical thinking, creativity and innovation to solve problems and meet goals.
With the explosion of digital media, the role of Public Relations is ever expanding, requiring organizations to reach diverse publics by communicating across a variety of channels and platforms. Our students understand the need to create connections and engage with stakeholders to build mutually beneficial relationships.
In the end, our graduates research, write, plan, think, build, create, strategize, engage and evaluate. They are inquisitive, innovative, creative, bold, versatile and passionate. They understand the importance of ethical and credible communication. They are ready to be the next generation of public relations professionals of the highest standards.
Explore the degree options, courses, faculty and more on this site to appreciate Texas State offerings for those considering the field of public relations.
The School of Journalism and Mass Communication offers three undergraduate degree options for students interested in public relations. These options are included in a course catalog general overview of all SJMC degrees offered. Students can choose to earn the Bachelor of Science in Public Relations and Mass Communication degree with flexible electives (no concentration) or a Digital Media Concentration. or a Multimedia Production Concentration.
Any degree choice will provide students with a liberal arts foundation, combined with core mass communication courses and a selection of public relations specific courses. Depending on the degree option chosen, elective requirements vary. See specifics for each degree by clicking on the name below.
At-A-Glance PR Major Course Hours Breakdown:
Bachelor of Science in Public Relations and Mass Communication (B.S.)
40 hours total:
*NOTE: Choose one concentration option (9 hours) then add one advanced elective (3 hours):
For a full list of courses and requirements for our Public Relations program, view the Course Catalog for:
Public Relations majors are encouraged to seek internships but are not required to do so. The school’s internship coordinator maintains relationships with employers offering internships and provides guidance in seeking internships.
Campus media outlets also provide valuable practical experience. Students may work at campus media outlets Bobcat Promotions, The University Star and KTSW-89.9 FM radio on a volunteer basis, for course credit or as a student media employee.
The current job market for public relations professionals is healthy. The U.S. Bureau of Labor Statistics estimates employment of public relations specialists to grow 12 percent by 2022. If all jobs are included that require PR skills but don’t include “public relations” in the title, the growth is much higher.
Below is a list of titles by entry-level, midcareer and senior-level job descriptions. Job seekers should check out the PRSA Jobcenter for more resources: http://www.prsa.org/JobCenter.
Entry level titles: “Intern,” “Specialist,” “Coordinator,” and “Associate,” among others, combined with these terms:
Communications / Public Relations / Digital Marketing / Media / Social Media Marketing Communications / Digital Communications / Community Relations / Integrated Marketing Communications / Writer / Visual Communications / Outreach / Public Information / Public Affairs
Mid-career titles: “Director,” “Manager,” “Strategist,” “Analyst,” “Supervisor,” “Senior…,” and “Assistant Director,” among others, combined with these terms:
Public Relations / Corporate Communications / Strategic Communications / Digital Communications / Public Affairs / Internal Communications / Content Management / Community Relations / Development / Employee Communications / Marketing Communications / Media Relations / Media Affairs / Copywriter / Content Manager / Social Media / Digital Media / Government Relations / Speechwriter / Integrated Marketing Communications / Video Communications / Grants and Communications / Public Information / External Communication / Content Producer and Writer
Senior-level titles: “Vice-President,” “Executive,” “Chief,” among others, combined with these terms:
Communications / Public Relations / Brand Communications / Investor Relations / Speechwriter / Strategic Communications
PR Agency titles: Intern, Assistant Account Executive, Account Executive, Senior Account Executive, Account Supervisor, Account Director, Managing Director, Senior Managing Director, Vice-President, Owner and Founder