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Media Innovation

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The School of Journalism and Mass Communication opened a Media Innovation Lab (MILab) in Fall 2016 that provides Texas State University with a central point for a broad range of digital media activities - scholarship, curriculum, courses, faculty development, community networking and events. The MILab tracks industry and academic shifts and recommends and develops new programs, collaborations, initiatives and technologies. The space includes a student lab, laptop lounge, teaching lab, maker space and multimedia conference room. Users are able to experiment with 360 video, drones, sensors and other emerging technologies and receive training in a range of web development and social media techniques.

The MILab extends the success in digital media and innovation for which the School has long been known. Graduates from our undergraduate and graduate programs have gone on to innovative media careers at The New York Times, Austin American Statesman, NPR, HomeAway, Spredfast, Volusion, Edelman Digital, National Restaurant Association and more. Our alumni are considered leaders and innovators in their fields. Our courses emphasize skills and strategy in understanding the digital world. Students learn to effectively use social media, work with multimedia and gain valuable programming and design skills. Our faculty is committed to continuous learning and staying on the cutting edge of the intersection of technology and communication. Undergraduate students in all our sequences - Journalism, Electronic Media, Advertising and Public Relations - may take any of our digital media courses as well as gain a digital media concentration. Graduate students can select a digital media emphasis to complement their experience and prior education. The program emphasizes skills, theory and concepts that allow students to develop critical thinking and a strong portfolio. Experiential learning in the form of special projects, like the SXTXState.com project, internships and assistantships provide real-world experience.

Cindy Royal, Ph.D.
Professor and Founding Director
Media Innovation Lab