All undergraduate students in the School of Journalism and Mass Communication, regardless of their major, must take a required course, MC4381 Fundamentals of Digital/Online Media.This course is meant to introduce students to modern digital concepts like social media, basic Web design, multimedia editing and digital strategy. The course covers the effects of the Internet and related technologies on the fields of journalism, interactive advertising and public relations, search engines, personal branding, social networking and mobile platforms.
Any student seeking an undergraduate major in the School of Journalism and Mass Communication can take any of the digital media electives.
A new major, Digital Media Innovation, will be available for students to declare Fall 2016. Students in this major will be immersed in coding and multimedia concepts and focus on emerging digital platforms.
Students pursuing any B.S. degree in the School of Journalism and Mass Communication may pursue a concentration in Digital Media by taking MC 4315 Web Design & Publishing and six additional hours from the following digital media courses: MC4323, MC4324, MC3390, MC4325. The hours taken for the concentration may be used to satisfy MC required advanced electives of the degree.
To declare the Digital Media Concentration:
MC4315 Web Design and Publishing: Students develop skills in web page construction including Web editing, image and graphic manipulation, animation, and audio and video editing. The course will cover the topics of design, content, and accessibility, as well as important social and ethical issues associated with online publishing. Required for Digital Media Concentration.
MC4323 Multimedia Journalism: Students are introduced to topics related to online journalism. Topics covered include the online journalism profession, Web credibility, online reporting sources, cyberlaw including libel and copyright, blogging and podcasting, and basic multimedia design. Students both critique and create online materials.
MC4324 Visual Storytelling: This course is an introduction to basic elements of video journalistic storytelling for today’s converged newsrooms. Students gather information using journalism practices, such as in-person interviews, and learn to use video newsgathering technologies to produce stories for online and other digital platforms.
MC3390 Media Design: Study and application of advanced principles of media design including: basic design principles, typography, color, photography, video, and multimedia. Students will learn production skills for existing and new media.
MC4325 Coding and Data Skills for Communicators: Students are introduced to programming and data concepts relevant to communicators. Data visualization and storytelling tools and techniques are covered as related to journalism, advertising and public relations.
MC4326 Advanced Social Media and Analytics: This course will provide students with an advanced understanding of social media, marketing plans and social media analytics. Students will build company and/or journalistic profiles on the top social networks - Facebook, Twitter, Pinterest, YouTube, Instagram and more - to engage with audiences and communities and utilize analytical tools to track success.
MC4328 Digital Media Innovation Capstone: This course will explore innovation associated with digital entrepreneurship and creativity within organizations. Students will integrate concepts and ideas learned in previous courses, leading to innovation product development.