Dr. Federico Subervi is Full Professor and Director of the Center for the Study of Latino Media & Markets
at the School of Journalism and Mass Communication, Texas State University-San Marcos. He earned his BA in Social Sciences and his MA in Public Communication from the University of Puerto Rico, Río Piedras campus. His Ph.D. in Mass Communication was earned at the University of Wisconsin-Madison. Since the early 1980s, he has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States. In addition to more than fifty journal articles, essays, book chapters and reports on these subjects, he is the editor and an author of the book The Mass Media and Latino Politics. Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004
(NY: Routledge, 2008). In 2012, the Association for Education in Journalism & Mass Communication honored him with the Leonel L. Barrow, Jr. Award for Distinguished Achievement in Diversity Research and Education.
Currently, thanks to support from the Communication Workers of America and the Newspaper Guild, he is analyzing how Latinos and Latino issues, as well as labor and labor issues have been covered by national TV network news (ABC, CBS, NBC, and CNN). With his students, he continues to assess Latino political communication, especially during the 2012 presidential campaign. Among other recent projects, in 2011 with funding from the Hispanic Association on Corporate Responsibility, he completed a study on the research methodologies utilized to study Hispanic consumers by national consumer research companies. A summary of the findings were published as a chapter in the 2012 book, Win! The Hispanic Market
, edited by Isabel Valdés. In 2010, with a grant from the McCormick Foundation, he conducted a study and authored a report entitled “An Achilles Heel in Emergency Communications: The Deplorable Policies and Practices Pertaining to Non-English Speaking Populations.”
From 2006-2008, he directed two research projects, one funded by the Ford Foundation, the other by the Social Science Research Council, which analyzed the diversity of Latino-oriented media in Central Texas.
In January 2011 he was elected to the Board of Directors of the Latino Public Radio Consortium
. In June that year and again in August 2012, he was elected as the first professor to serve as Academic Officer on the Board of Directors of the National Association of Hispanic Journalists
. To help the Latino community in Texas, from 2002-2007 he served as Chair of the Board of Directors of Latinitas, Inc.
, a non-profit organization with whose vision is to empower Latino youth through media and technology.
Dr. Subervi has been Fulbright Research Professor in Brazil (1988-89) and in Chile (2011). He has held academic appointments at the University of Texas at Austin and the University of California-Santa Barbara, has been UNESCO professor at the Universidade Metodista de São Paulo, and visiting professor at the University of Amsterdam, the Universidad Diego Portales and the University of Santiago in Chile, the Universidad Federal de Río Grande do Norte en Natal-Brazil, the University of Zeppelin in Germany, and the Instituto de Comunicación, Artes y Humanidades de Monterrey, México. Subervi has delivered academic presentations in numerous other universities in the U.S. and Latin America, and was one of the cultural consultants
for Nickelodeon’s Dora the Explorer
and for Scholastic Entertainment’s The Misadventures of Maya and Miguel
Dr. Subervi serves on the editorial boards for Journalism & Mass Communication Quarterly
, Journalism Educator
, Journalism & Communication Monographs
, and The Howard Journal of Communications
. He has been featured in iLatino.TV
, and over the years hasbeen interviewed and quoted for stories in CNN International, CNN Español, The New York Times
, The Los Angeles Times
, The Boston Globe
, The San Francisco Chronicle
, the Las Vegas Sun
, The Miami Herald
, The Huffington Post
, the British Broadcasting Corporation, AP Wire Services, Hispanic Business
, Hispanic Magazine
, La Opinión
(Los Angeles), El Diario-La Prensa
(New York), El Nuevo Día
(Puerto Rico), Al Día
(Dallas), Univisión.com, Latino USA, Folha de São Paulo
, and Hispanic Trends, among others.