Office: Lampassas 202
MC 3367 Introduction to Advertising
MC 4307 Advertising Campaigns
MC 4317 Advertising Account Planning
Jenny Buschhorn specializes in Account Planning and Advertising Campaign development at Texas State University. Buschhorn has a BS and MA in Advertising with concentration in marketing from The University of Texas at Austin.
Prior to teaching, Jenny co-founded a highly successful strategic business planning company with McGarrah-Jessee. Her strengths lie in business planning via primary and secondary research to develop strong business positioning. She excels in overall business strategy and operational/communications implementation. As an Account Service representative and Account Planner she worked at several advertising agencies: GSD&M, McGarrah-Jessee, TM and McCann Erickson. She has developed and implemented strategy for many high profile clients including Southwest Airlines, JCPenney, SBC/AT&T, Brinker International, Frost Bank, Airheads, Whataburger, Shiner Beer, Central Market and more. Buschhorn is an industry leader with speaking engagements for The Account Planning Group, the 4A’s and numerous local/regional advertising organizations.
Mrs. Buschhorn’s teaching philosophy is to give students the opportunity to work with real world clients and gain real world experience. Her classes feature projects that are presented to current industry professionals.