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Friday, February 9, 2018

3:00pm - 6:00pm
Hotel Check-In
6:00pm - 6:30pm
Conference Check-In San Marcos Rec Hall
298 Jowers Access Rd., San Marcos, TX 78666
6:30pm - 8:30pm
PRSSA 50th Anniversary Welcome Mixer San Marcos Rec Hall
298 Jowers Access Rd., San Marcos, TX 78666

Saturday, February 10, 2018

8:30am - 9:00am
Conference Check-In Texas State LBJ Student Center Ballroom
109 Student Center Dr., San Marcos, TX 78666
9:00am - 9:50am
Welcome and Introduction / PRSSA National Presentation
-Alana Zamora, Conference Coordinator
- Andrew Cook, PRSSA National President
10:00am - 10:50am
#PRDiversity:Fostering a culture of diversity and inclusion in PR
- Moderated by: Olga Mayoral Wilson, APR, Fellow PRSA, Member, PRSA National Diversity & Inclusion Committee
- Ana Toro, APR, Fellow PRSA, Immediate Past Chair, PRSA National Diversity & Inclusion Committee
- Gretel Perera, Head of Global PR, HomeAway, and Co-Founder of Latinas in Tech
- Marsha Burney, Lecturer, Department of Communication Studies, Texas State University
The Profit of Nonprofits
- Michele Glaze, Vice President of Resource Development & Marketing, Boys & Girls Club of Austin
11:00am - 11:50pm
PR Under Pressure:Modern Crisis Communications
- Moderated by:Ashley Schlosser, Founder and Owner, Live Out Loud PR
- Jan Gunter, Deputy Development Director, The Salvation Army, Austin Area Command
- Shilpa Bakre, Communications Strategist, University of Texas at Austin
- Libba Letton, Principal, Libba Letton PR/Crisis Management
Perfect Planning
- Johnell Huebner, Owner/Event Coordinator, Clearly Classy Events
12:00pm - 1:30pm
Etiquette Luncheon Sponsored by D.D. Hachar Visiting Hispanic Media Professionals Program
- Conducted by Kevin Gilley, Assistant to the Dean - Outreach, College of Fine Arts & Communication, Texas State University
1:40pm - 2:40pm
Get Your Head in the Game:Sports Public Relations
- Jordan Howenstine, Basketball Communications Coordinator, San Antonio Spurs
Destination Vacation:Hospitality and Tourism Public Relations
- Pam Renteria, Public Relations and Communications Specialist, Schlitterbahn Waterparks and Resorts
Public Relations in the Entertainment Industry
- Bridget Garraway, Creative Manager, Alamo Drafthouse Cinema
2:50pm - 3:50pm
The Evolution of PR in the Digital Landscape
- Moderated by:Dale Blasingame, Social Journalism Lecturer, School of Journalism and Mass Communication, Texas State University
- Kristen James, Digital Strategist, Pierpont Communications, Inc.
- Tim Weinheimer, Principal, Brand and Digital Marketing Strategist, The Weinheimer Group
- Doug Bohrer, Digital Strategist, Hahn Public
4:00pm - 5:00pm
Closing Remarks / Keynote Address / Awards
- Dya Campos, Director of Governmental and Public Affairs, H-E-B
5:00pm - 6:30pm
Explore San Marcos
6:30pm - 8:30pm
PRSSA 'The Art of PR' Kickoff Social Dahlia Woods Gallery, 232 N. LBJ Drive, San Marcos, TX 78666
Join us in the heart of downtown San Marcos for live music, great food, and fun!

Sunday, February 11, 2018

10:00am - 11:00am
Wonder World Park Cave Tour 1000 Prospect St., San Marcos, TX 78666
Visit San Marcos' one-of-a-kind theme park, known as the first show cave in Texas! Please arrive by 9:30am to purchase tickets. *Note: Ticket for tour is not included in conference registration*