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Overview & Mission


Mission Statement:

The mission of the School of Journalism and Mass Communication is to pursue excellence. Our programs strive to cultivate strong professional, research, theoretical, critical and ethical skills in a diverse and engaging environment that prepares students to be socially responsible media professionals, scholars and citizens.


The School of Journalism and Mass Communication, housed in historic Old Main, offers a nationally accredited curriculum that introduces students to the broad framework of mass communication, emphasizing what is common and fundamental to advertising, journalism, public relations, electronic media and digital media.
To gain practical experience, students have opportunities to work in the Student Media: The Daily University Star (newspaper), KTSW 89.9-FM (radio), Bobcat Promotions and the student-produced cable television newscast, Bobcat Update.
Students may participate in a number of intercollegiate competitions. These competitions include previously produced events as well as on-site contests. Through the years, students have won many prestigious state, regional and national awards. And our alumni have many accomplishments. The most famous University Star editor was former U.S. President Lyndon B. Johnson, who was responsible for the first journalism class offering.
The Mass Communication faculty encourages majors and minors to join one or more of the professional organizations available to them through the school. Memberships lead to networking with the professionals which, in addition to the learning experience, open the doors to employment, internship and scholarship opportunities. Student organizations include: The American Advertising Federation (AAF); the Ad Club; the Public Relations Student Society of America (PRSSA); the National Broadcasting Society-AERho (NBS), the Social Media Club (SMC); the Innovation Club; and the Society of Professional Journalists (SPJ). 
To earn a Bachelor of Arts or a Bachelor of Science in Mass Communication, students must complete 120 semester hours, which include the university's general studies requirements and 40 hours in Mass Communication for the B.S. degree and 33 hours in Mass Communication for the B.A. degree. Senior portfolios are now required of all students.
To earn a Master of Arts in Mass Communication, students must complete 33-36 semester hours which include either a final project or thesis. The degree synthesizes mass communication theory and research as well as the functions, roles and responsibilities within the mass communication disciplines.
The School of Journalism and Mass Communication commits itself to the preparation of mass media professionals in advertising, digital media, journalism, the electronic media and public relations. Such a mission demands the highest standards of academic honesty and integrity. The school's Code of Student Conduct establishes a minimum level of academic behavior. Violators are subject to disciplinary action.
In addition to the core Mass Communication courses, the school offers courses to prepare its 1,800 majors and minors for work within all areas of mass communication. Students may concentrate in one of six programs of study: Advertising, Digital Media Innovation, Electronic Media, General Mass Communication, Journalism or Public Relations. Students must complete an additional 15 hours from one of these areas. Students should see an adviser for assistance in planning their programs in these areas of study.

For more information about the school, please contact us at:

Dr. Judy Oskam, Director and Professor,
Harry Bowers, Assistant Director, Senior Academic Advisor, & Senior Lecturer,
Stephanie Bandy, Administrative Assistant III,
Angie Sambrano, Administrative Assistant II,
Zachary Collins, Technology Coordinator,