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Texas State University School of Mass Communications and Journalism welcomes you to the Advertising Sequence home page. The Advertising sequence believes that students deserve an education which prepares them to work in the exciting world of an advertising agency or in-house client agency.

Our faculty is dedicated to providing our students with real world, project-based instruction. The courses offered in the Advertising sequence are taught by a team of instructors who not only have the academic credentials to lead our students through the degree process, they also have the professional background to set our students up for success in the “real world” of advertising.

As one of the fastest growing industries in the country, Advertising degrees are becoming more valuable each day. We at Texas State know that it’s not just the degree, it’s the skills that accompany the degree that matter. Our professional instructors have ties to the industry who they call upon on a daily basis. These ties allow our faculty to expose students to the latest in research, media, strategy and creativity. Students are also expected to present their ideas to these industry leaders. The experience of presenting in an actual agency to industry professionals is invaluable in developing the skills, confidence and knowledge needed to succeed in this highly competitive industry.

To further our students’ real world experience we participate each year in the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC). We are consistent winners of various categories including, The National Champions. The NSAC competition allows our students to compete against the best of the best university advertising programs. Time and again we’ve proven that we are among the top in the country.

The advertising program features experience in all facets of advertising. Course work includes:

  • Copy/layout and design
  • Research strategy and account planning
  • Media planning, strategy and research
  • Account service
  • Digital strategy and execution

A degree in Advertising from the School of Journalism and Mass Communication has allowed our students to gain employment at some of the largest and most well-respected advertising agencies in the country.

This site will tell you more about the courses we offer, our Professors and what it takes to be one of the Advertising stars of tomorrow.

Required Courses

The School of Journalism and Mass Communication offers four undergraduate degree options for students interested in advertising. These options are included in a course catalog general overview of all SJMC degrees offered. Students can choose to earn the Bachelor of Science in Advertising and Mass Communication degree with flexible electives (no concentration) or a concentration in Digital Media, Multimedia Production or Sports Media.

Any degree choice will provide students with a liberal arts foundation, combined with core mass communication courses and a selection of advertising-specific courses. Depending on the degree option chosen, elective requirements vary.

All undergraduate students in the School of Journalism and Mass Communication, regardless of their majors, must take MC 1301-Introduction to Mass Communication, MC 1313-Writing for the Mass Media, MC 4301-Media Law and Ethics and MC 4381-Fundamentals of Digital and Online Media.

To earn a BS in Advertising, students must also earn 15 hours within the sequence by taking the following courses:

  • MC3367-Advertising
  • MC 3372-Advertising Media Planning
  • MC 4333-Creative Thinking & Advertising Concepting
  • MC 4317-Account Planning
  • MC 4307-Advertising Campaigns

Students must also take:
12 advanced hours (4 courses) in any area of Mass Communication
1 hour from: MC 2111-Media Practicum, MC 4130-Internship, MC1100A-Careers in Media, MC 1100B-Grammar for Journalists or MC 1100C-Seminar in Sports Broadcasting

Total: 40 hours (12+15+12+1)


Concentrations focus on specific areas and provide skillsets designed to serve today’s evolving advertising profession. Students who elect a concentration apply the 9-hour concentration toward the 12 hours of advanced mass communication electives required of the B.S. degree.

Digital Media concentration (9 hours)
Required course: MC 4315-Web Design and Publishing
Choose two courses from: MC 1100D-Digital Entrepreneurship, MC 1100E-Digital Media Tools and Skills, MC 1100F-Digital Media Innovation Concepts, MC 3390-Media Design, 4323-Multimedia Journalism, 4324-Visual Storytelling, 4325-Coding and Digital Skills for Communicators, MC4326-Advanced Social Media and Analytics

Multimedia Production concentration (9 hours)
Required course: MC 3319-Visual Communication
Choose two courses from: MC 3311-Video Production, 3312-Television News, 3390-Media Design, 4312-Photojournalism, 4324-Visual Storytelling

Sports Media concentration (9 hours)
Required course: MC 4329-Sports Media
Choose two courses from: MC 4312-Photojournalism, MC 4324-Visual Storytelling, MC 4325-Coding and Data Skills for Communicators, MC 4330-Internship, MC 4331-Strategic Sports Communication, MC 4357-Sports as News

Internships & Campus Media

Advertising majors are encouraged to seek internships but are not required to do so. The school’s internship coordinator maintains relationships with employers offering internships and provides guidance in seeking internships.

Campus media outlets also provide valuable practical experience. Students may work at campus media outlets The University Star and KTSW-FM 89.9 radio on a volunteer basis, for course credit or as a student media employee.

Advertising Faculty:

Jenny Buschhorn

Jenny Buschhorn
Assistant Professor of Practice & Sequence Coordinator


clay craig
Assistant Professor


Gene Brenek
Part-Time Lecturer


Assistant Professor


Part-Time Lecturer


Alex Muk Smiling
Associate Professor


Norma Lujan headshot
Visiting Professor