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Digital Media Innovation

Mobile App Development Course

Digital Media Innovation

Digital Media Innovation

Shaping the Future of Communication

The digital media landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue. New devices are changing the location of content consumption and creation in our highly visual, always-on, always-connected world.

The Digital Media Innovation (DMI) major immerses students in the breadth of digital knowledge to prepare them for new and emerging media roles. The DMI degree is a STEM (Science, Technology, Engineering and Math) -designated program, a federal designation defined by the Department of Homeland Security. It is the only program in the College of Fine Arts and Communication with the STEM designation, integrating communication, media and technology. STEM skills are in high demand, and STEM-based careers offer unique opportunities for those who demonstrate this hybrid of strong communication expertise and advanced technology savvy. The emphasis of the major is on strategic and problem-solving skills that will serve graduates throughout their digital media careers.

Required Courses (40 hours)

  • MC1301 Introduction to Mass Communication
  • Mc4301 Media Law and Ethics
  • MC4381Fundamentals of Digital and Online Media

DMI Core (12 hours)

  • MC 1313 Writing for the Mass Media or MC 3313 Fundamentals of PR Writing
  • MC 4315 Web Design and Publishing
  • MC 4326 Advanced Social Media and Analytics
  • MC 4328 Digital Media Innovation Capstone

DMI Electives (6 hours):

  • MC 3390 Media Design
  • MC 4336B Documentaries
  • MC 4323 Multimedia Journalism
  • MC 4324 Visual Storytelling
  • MC 4325 Coding and Data Skills for Communicators
  • MC 4327 Mobile Media Development
  • MC 4337 Data Journalism

Students must also take (13 hours):
12 advanced hours (4 courses) in any area of Mass Communication
1 hour from: MC 2111-Media Practicum, MC 4130-Internship, MC1100A-Z 
Total: 40 hours (12+15+12+1)

All students must earn a “C” or higher in each of three core courses in Mass Communication, which include: 

  • MC 1301
  • MC 4301
  • MC 4381 

Students must earn a “C” or higher in the courses below unless noted otherwise. Digital Media Innovation: 

  • MC 1313 or MC 3313
  • MC 4315 ("B" or higher) 
  • MC 4326 ("B" or higher)
  • MC 4328



Concentrations focus on specific areas and provide skillsets designed to serve today’s evolving digital media innovation profession. Students who elect a concentration apply the 9-hour concentration toward the 12 hours of advanced mass communication electives required of the B.S. degree.

Sports Media concentration (9 hours)
Required courses: MC 4329-Sports Media
Choose one course from: MC 3307-Audio Production, MC 3375-Programming in Electronic Media, MC 4315-Web Design Publishing or MC 4357-Sports as News

Choose two courses from: MC 4357-Sports as News, MC 4330-Internship, and MC 4331-Strategic Sports Communication

Careers in Digital Media Innovation

The Digital Media Innovation major provides the highest level of digital media immersion in our program. Students are exposed to digital skills and concepts that will qualify them for a range of careers across the communication spectrum, as well as new positions in emerging digital markets. They will be prepared to effectively launch and collaborate on digital projects. Students can work in digital media positions in traditional media companies, apply communication skills in careers at technology companies and launch or work in a media startup. Careers include:

  • News Application Developer
  • Data Journalist
  • Digital Strategist
  • Social Media Editor
  • Community Engagement Manager
  • Digital Product Manager
  • Data Analyst
  • Multimedia Experience Developer
  • Web Producer
  • Web Designer
  • Web Developer
  • Mobile Application Developer

Internships & Campus Media

Digital Media Innovation majors are encouraged to seek internships but are not required to do so. The school’s internship coordinator maintains relationships with employers offering internships and provides guidance in seeking internships.

Campus media outlets also provide valuable practical experience. Students may work at campus media outlets The University Star and KTSW-FM 89.9 radio on a volunteer basis, for course credit or as a student media employee.

Digital Media Innovation Faculty:

Cindy Royal

Cindy Royal
Professor, Program Coordinator & MILab Director

Dale Blasingame

Dale Blasingame
Assistant Professor of Practice

Daniel Carter

Daniel Carter
Assistant Professor

Kelly Kaufhold

Kelly Kaufhold
Assistant Professor

Sara Shields

Sara Shields
Part-Time Lecturer

Jon Zmikly

Jon Zmikly
Assistant MILab Director