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Electronic Media

The world is connected electronically. Millions of messages are transmitted and received constantly, providing a flow of information and entertainment via radio, television, cable, satellite, and streaming. Guiding students to craft their messages for an audience is our mission in the SJMC Electronic Media program. Faculty bring to the classroom not only strong academic credentials but also many years of experience as professional communicators.

Working in electronic media is a hands-on experience. Often it’s live. It’s now. Students put into practice what they learn, and they instantly see the results of their efforts. KTSW-FM 89.9 gives students an opportunity to be on-air hosts and to serve in management positions. Bobcat Update – created under deadline -- is a television news program requiring writing, videography and editing skills. All students in the Electronic Media Sequence assemble a portfolio that consists of solid writing as well as audio and video samples. Graduates can enter the work world as reporters, producers and behind-the-scenes decision makers, just to name a few of the many options available.

Among the alumni are news directors, a CNN correspondent, radio program directors, the Spurs video production crew, talk show hosts, web editors, news anchors, podcasters, producers, photographers, reporters. Other former students have joined the ranks of the corporate world, earned law degrees or become educators.

If you’re a fan of ESPN or Netflix, if you watch your favorite shows on TV or a tablet, if you want a career telling stories using audio or video, then the SJMC Electronic Media Sequence can offer you insights on what makes it all possible.

Required Courses

The School of Journalism and Mass Communication offers four undergraduate degree options for students interested in electronic media. These options are included in a course catalog general overview of all SJMC degrees offered. Students can choose to earn the Bachelor of Science in Electronic Media and Mass Communication degree with flexible electives (no concentration) or a concentration in Digital Media, Multimedia Production or Sports Media.

Any degree choice will provide students with a liberal arts foundation, combined with core mass communication courses and a selection of electronic media-specific courses. Depending on the degree option chosen, elective requirements vary.

All undergraduate students in the School of Journalism and Mass Communication, regardless of their majors, must take MC 1301-Introduction to Mass Communication, MC 1313-Writing for the Mass Media, MC 4301-Media Law and Ethics and MC 4381-Fundamentals of Digital and Online Media.

To earn a BS in Electronic Media, students must also earn 15 hours within the sequence by choosing courses from among the following:

  • MC 3306-Writing for Electronic Media
  • Either MC 3311-Video Production or MC 4324-Visual Storytelling
  • MC 3312-Television News
  • MC 3394-Management of Electronic Media
  • Either MC 4357-Sports as News, MC 3307-Audio Production, MC 3375-Programming the Electronic Media or MC 4330-Internship

Students must also take:
12 advanced hours (4 courses) in any area of Mass Communication
1 hour from: MC 2111-Media Practicum, MC 4130-Internship, MC1100A-Careers in Media, MC 1100B-Grammar for Journalists or MC 1100C-Seminar in Sports Broadcasting

Total: 40 hours (12+15+12+1)


Concentrations focus on specific areas and provide skillsets designed to serve today’s evolving electronic media profession. Students who elect a concentration apply the 9-hour concentration toward the 12 hours of advanced mass communication electives required of the B.S. degree.

Digital Media concentration (9 hours)
Required course: MC 4315-Web Design and Publishing
Choose two courses from: MC 1100D-Digital Entrepreneurship, MC 1100E-Digital Media Tools and Skills, MC 1100F-Digital Media Innovation Concepts, MC 3390-Media Design, 4323-Multimedia Journalism, 4324-Visual Storytelling or 4325-Coding and Digital Skills for Communicators, MC4326-Advanced Social Media and Analytics

Multimedia Production concentration (9 hours)
Required course: MC 3319-Visual Communication
Choose two courses from: MC 3311-Video Production, 3312-Television News, 3390-Media Design, 4312-Photojournalism, 4324-Visual Storytelling

Sports Media concentration (9 hours)
Required course: MC 4329-Sports Media
Choose two courses from: MC 4312-Photojournalism, MC 4324-Visual Storytelling, MC 4330-Internship, MC 4331-Strategic Sports Communication, MC 4357-Sports as News

Careers in Electronic Media

A Mass Communication major lays the groundwork for understanding the foundations and major principles of mass media and can lead to a mass media career and beyond. Students apply basic concepts learned in the major to any communication path they follow. If you are pursuing a career in a traditional media field such as advertising, public relations, or journalism, you can apply your understanding of media learned in the sequence to a wide range of work. Students have launched careers as free-lance videographers, musicians, wedding planners, doctors, designers, information specialists, research analysts, writers, editors, community affairs, as leaders in the non-profit sector, and in corporate and institutional media (producing visual, audio, written, and multimedia materials for training and instruction, internal and external communications, sales, and public relations). Other careers include:

• Assignment Editor • Film Editor • Production Management
• Broadcast Technician • Floor Manager • Program Director
• Critic • Lighting Director • Scriptwriter
• Director • News Director • Sound Mixer
• Disc Jockey • Newscaster • Sports Director
• Editor • Producer • Station Manager
• Engineer • Production Design

Internships & Campus Media

Electronic Media majors are encouraged to seek internships but are not required to do so. The school’s internship coordinator maintains relationships with employers offering internships and provides guidance in seeking internships.

Campus media outlets also provide valuable practical experience. Students may work at campus media outlets The University Star and KTSW-FM 89.9 radio on a volunteer basis, for course credit or as a student media employee.

Electronic Media Faculty:

Tim England

Tim England
Associate Professor & Sequence Coordinator

Larry Carlson

Larry Carlson
Senior Lecturer

Laurie Fluker

Laurie Fluker
Associate Professor

Ray Niekamp

Ray Niekamp
Associate Professor

Dan Schumacher

Dan Schumacher
Senior Lecturer & General Manager of KTSW 89.9

Dan Seed

Dan Seed