Courses: MC 4316G – Advertising Copywriting & Layout
Mike Devlin is assistant professor of Advertising. He holds a PhD in Mass Communication from the University of Alabama, and an MA in Mass Communication and BA in Electronic Media Communications from Texas Tech University. Prior to earning his PhD, Mike worked as media designer and multimedia specialist in Austin, Texas. He currently teaches Advertising Copywriting and Layout at Texas State University.
Dr. Devlin’s interests lie at intersection of advertising, sport communication, and media effects - focusing on how fan identification impacts sponsorships, endorsements, branding, and advertising campaigns. Previous work included the integration of psychophysiology to further understand a fan’s cognitive capacity during sporting events.
He is the author of over 10 peer-reviewed publications, 40 national and international conference proceedings, and several book chapters examining the intersection between sports communication and advertising. His research has been published in Journal of Broadcasting and Electronic Media, Communication and Sport, International Journal of Sport Management & Marketing, Journal of Sports Media, and International Journal of Sport Communication.