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Michael McBride

Mike McBride

Office: Round Rock 464R
Phone: 512-716-4565

MC3367, Advertising
MC4302, History of Mass Media

Michael McBride has been an adjunct faculty member in the School of Journalism and Mass Communication since retiring from full-time teaching at Texas State more than a decade ago. A Distinguished Professor Emeritus, McBride originally joined the Texas State faculty in 1983. He coordinated the Advertising area of study, was co-adviser to the award-winning American Advertising Federation (AAF) National Student Advertising Competition and Ad Club for many years, and served as Acting Department Chair in 1998-2000.

McBride holds a Bachelor’s degree (1967) in Journalism and English from Angelo State University, and a Master’s (1975) and Doctorate (1979) in Mass Communication and Higher Education from Texas Tech University.

In addition to having professional experience earlier in his career in marketing, advertising, and print journalism, McBride was a two-time Fulbright Scholar in Mass Communication at the American University in Bulgaria (1994-95) and in Marketing/Advertising at the Academy for the Study of Economics in Moldova (2005). In 2008, he was a Visiting professor in Advertising and Branding at Kookmin University in Seoul, South Korea.

He maintained a consistent record of scholarship since 1973, including peer-reviewed presentations at leading academic and professional conferences, and individual and cooperative publications in leading journals, books, proceedings, and trade press. He served as an editorial board member for four major international academic journals and received several research enhancement grants to support scholarly projects.