Office: Old Main 326
MC3372 - Media Planning
Vera Fischer is a Texas State University graduate who is the founder of a marketing and advertising agency called 97º West located in Austin. She jump-started her career with GSD&M and later honed her skills with a company known as T3. She also founded a spinoff of 97º West known as 97incubator to support start-ups with an outlet for experienced marketers with a start-up cost and time frame.
The agency is built around a group of professional business builders and creative marketers. To accelerate growth while keeping our its perspectives fresh, the agency isn’t beholden to any one media or point of view. It is inspired by fragmentation and disruption and is invigorated by big challenges. At every turn, clients have come to expect the unexpected: ideas and strategies that not only hit home with positive change, but also build brand equity over the long term. 97º West partners with clients to discover opportunities, roadmap the future and embark on marketing initiatives that build business intelligence. 97º West is a six-time winner of the International Davey Awards since 2012.